Established in 2011 in London, Johnny Foreigner a boutique Freelance Directors’ Agent with a solid reputation of trustworthy advice and leading directorial talent. We represent independent Directors for TV commercials and branded content in the UK and as of recently, in the US too.

Our clients are Production Companies and integrated Ad Agencies who hire our Directors on a freelance basis. All our Directors are personally vetted and interviewed by our MD so our clients know they will work with Directors we trust. We have Directors of every genre; both established and emerging. Only 10% of applicants to Johnny Foreigner make the roster which allows us to enjoy the premium reputation that we have earned over the years.

The company was set up by Producer Olivia Hirschberg. With over 20 years experience in the Advertising industry, Olivia has lived in London, Santiago de Chile, Los Angeles, Cape Town and Munich, Producing for many of our industry’s award winning Production Companies and Directors. London Production Companies included Great Guns, Pink, Blink, Stink, Small Family Business (now Rattling Stick), RSA, Smuggler, Another Film Company and 2AM. Having shot in over 15 countries and speaking nearly four languages (English, German, French and a bit of Spanish), Olivia is a widely respected and trusted Agent with exceptional contacts to our industry’s key players across the world.


Interested in joining us and broadening your channels of potential work as an independent Director? Want to do more work in the world of online content? We can help you. Already repped by a traditional Production Company as a rostered Director? You can still join us and have us look after your representation to the online content market (only if your Production Company doesn’t cover that field).

Please note that we set very tough criteria in deciding which Directors to represent and only 10% of applicants make the final cut. If you have over 5 years of experience in commercials / branded content then please fill in our “join johnny” application form which you can find here.


Following the recent expansion of the company to the USA, Johnny Foreigner is looking for another Olivia to run the show in the USA. If you’re based in either LA or NYC, have at least 5 years experience as a rep or as a producer in commercials, and are looking for a career change full of opportunity and autonomy then please get in touch for a full job description.



Olivia Hirschberg / olivia@johnnyforeigner.tv / +44 (0)7785 351153






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