Joe Roman

Joe is an award-winning film director with a passion for capturing people, fashion, and beauty. His creative journey began in London at St Martins School of Art, leading to his first directing role at C4 Television, where he explored storytelling through light and movement. As his work gained recognition and won awards, he co-founded the renowned London production company Knucklehead alongside Daniel Barber, directing high-profile campaigns for global brands such as Mercedes, L’Oréal, Samsung, Nissan, and John Lewis. Many of these commercials received prestigious awards and amassed millions of views across various platforms.

Joe has a unique ability to immerse himself in the world of his subjects, whether they are celebrities or everyday individuals. His approach focuses on authenticity—bringing out the personality, style, and unique beauty of his subjects. Known for his meticulous attention to detail, he often works up his own storyboards, collaborates with some of the world’s best camera talent, and frequently self-shoots. His expertise extends to shooting stills, working with hair and beauty brands, and directing talent across diverse backgrounds.

Joe has collaborated with some of the biggest names in entertainment and fashion, including Gisele Bündchen, Jennifer Lopez, Julianne Moore, Naomi Watts, Blake Lively, Miranda Kerr, Cindy Crawford, and Lewis Hamilton, among many others. His work continues to reflect his deep fascination with the magic of flickering light, a passion that has defined his career in storytelling through film.