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When On signed both Gustav Iden and Kristian Blumenfelt to their elite group of athletes, it was clear we had to tell their incredible story: These world class tri-athletes who regularly interchange between gold and silver on the international arena, are effectively two peas in a pod. They were both born and raised in Bergen Norway, have the same coach, once lived together and are best buddies. Never have they been rivals, only ever mutually supportive of each other. Will this last forever, we ask, or will Paris ’24 change this?
In the spring of 2022 we followed world class tri-athlete Nicola Spirig as she trained and prepared for one of the toughest full length triathlons that ever existed: her aim was to go sub 8 when the previous women’s record was 8:11. Watch to see if she succeeded.
Mount Ekar in Northern Italy is a mecca for road and gravel cyclists. It is here that the team at Campagnolo got inspired to design their latest group set: The Campagnolo Ekar. We took some cyclists up the mountain and also found our own inspirations…
French ultra trail runner and multiple UTMB winner Xavier Thevenard took a very brave decision to compromise his career in favour for saving the planet: no longer does he fly to races or take planes to any worldwide destination; instead he is making numerous personal choices to promote sustainability and care for our precious planet. This film was accompanied by an installation in the French Jura mountains which is still up today. Click here to see more
Lake Annecy’s first cycling cafe opened it’s doors in 2017 to cycling aficionado’s and coffee lovers alike. This promotional video shows all the splendour and glory of the cafe, the lake and surrounding mountains.