Rob obtained a degree in International Relations from the London School of Economics in 1994 but was really interested in shooting films on his camcorder. So he started making acclaimed British television documentaries like Modern Times and Cutting Edge for the BBC and Channel 4. Then writing and directing thrilling drama-documentary for US broadcasters like Discovery, National Geographic and History Channels, focusing on character driven accounts of adventure and high stakes. An early short film won a Wranglers Sponsored Film Competition and then his next drama was highly commended by Turner Classic Movies shorts competition.

Inspired to move into commercials, he won the Cfp/e Shots Magazine New Director Award in the Cannes Advertising Festival and was named in the Top new 10 new directors to watch worldwide. And because he became a BBC Top Gear film director, he learned to shoot cars and adventures. This has culminated in worldwide advertising films for brands including Land Rover, Mazda, Nissan, Triumph, Ducati, Jaguar, Suzuki.

His work currently features in the Emmy Award nominated, National Geographic mega-doc series about Planet Earth, One Strange Rock, hosted by Will Smith.