Cris has a varied and interesting body of work, based around strong performance and casting. He has directed commercials for VCCP, DDB, Ogilvy, AMV, TBWA, COI, Mother, CHI and Saatchi & Saatchi on various brands such as ING, VW, Nike, AA, Grolsch, Specsavers, O2, Carphone Warehouse and Camelot to name but a few.

Natural yet witty performances seen through clean and hip cinematography with an unmistakably dry sense of humour.